In this article, you’ll learn all about what squeeze pages are and most importantly, you’ll learn the three key elements that you need to include in your squeeze page to generate high conversions from day one.
What is a Squeeze Page?
In essence, a squeeze page is a page that provides two options for a visitor that comes to that page. They essentially have two choices that they need to make on that page:
- They can just leave – which is definitely not the ideal option, or;
- They can join you – ie they sign up for your email list and basically become a lead in your system.
It doesn’t matter what the layout looks like, it doesn’t matter what kind of elements you have on the page. Generally if the page gives just two choices, that’s a squeeze page. When visitors go to your squeeze page, they don’t have anywhere to click and explore other elements of your site: there’s no navigation or internal links.
And there’s a very important reason for this: you don’t want them to get distracted with the rest of your website. You want to guide them doing just one thing – sign up! So you just need to give them a reason and way to do just that!
Think about your own experience online. I guarantee you’ve come across one or two and you maybe haven’t really thought about it. If you’ve seen a page that has the sole purpose of getting you to sign up in exchange for your email address, you’ve been looking at a squeeze or opt-in page.
Squeeze pages are so effective because by giving those two choices. By eliminating all of those other choices that typical landing pages might (navigation, about us, contact etc), you really put a visitor in a place where they need to make a decision.
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How To Create A Squeeze Page
When creating a squeeze page, there are three key elements that you absolutely must if you want to convert people to leads.
Now, before we get into those three elements, it’s important to understand that there are so many small elements that will effects conversions on some small level. For example, one background may convert better than another, one color might be preferable etc. But typically, the impact that these elements have on conversion pales in comparison to the three major elements that you need to think about.
So, once you have the basics down, you can look at tweaking the little things to optimize your conversion rate. But without the three must-have elements, you don’t have a squeeze page to optimize! That’s why you must start here and work your way up to optimizing the aesthetic.
Your goal at this point is to get these 3 elements in place so you can really start to drive traffic. These are the 3 elements which will help you convert leads from day one!
Want to watch the full video? Check it out here…
Squeeze Page Must-Have Design Feature #1
The first element that you absolutely must have on your squeeze page from the moment you launch it is a benefit-screaming title.
Today, people make subconscious decisions in milliseconds. They open a page and they instantly see and feel whether this is something related to them or not. They don’t wander around for half an hour to figure out whether it’s for them or not. They open the page and they instantly feel whether it’s right or wrong.
So having a benefit-screaming title is super important.
First and foremost, you want to definitely highlight that it’s free (if it is) because people are more responsive to the word FREE. If they need to pay for something, there is a higher resistance and they want to look more into it before committing. Whereas if it’s free then it’s more relaxed for them from the very start.
The second thing is you want to definitely give a benefit that will be perceived as great value by your audience. If you have done the work which we talked about in the lead generation process article, you should have really identified the value and know how to define the value for your audience.
For example, for the squeeze page below, I know for a fact that people that are a) running Facebook Ads and b) running a drop shipping business. these people pick products and they try to sell them through paid advertising like Facebook Ads.
Most of those people are struggling to pick the right products. So for them, a method that would predict the profitability of a product is super valuable. That’s why this page converts like crazy when we run a Facebook ad campaign to it. Anyone who has an e-commerce store right now who is trying to pick new products for new campaigns will be very interested in learning what this training.
Squeeze Page Must-Have Design Feature #2
Next, you need to emphasize the benefit, and you can do this in two ways.
The first way is to have an image on your page which reinforces what you’ve said in your title. In our case, we have here this image which says “The Physical Product Profitability Method” and then it shows the screenshot with a lot of orders a 3 month period. By doing this, people can see that if they use this method to pick a profitable product, they can expect to get good results.
The other way you can do this, which you can see in the example below, is by having some copy which really emphasizes the benefit.
With this one, although we have a product image, it doesn’t really enhance the benefit for visitors. So, to the right, we have some bullet points which does just that!
Even though the title promises these benefits, you need to have that element in place to really stress the importance of it. Don’t if you don’t have a screen shot like or any visual representation of your product. You just need to provide and more in depth details about what people will get if they will download your report.
I also want you to understand that just because it’s free, it doesn’t mean it’s totally free. What I mean by that is that people still need to invest time. First, they invest time to opt in and join your email list. Then they invest time to look at the emails in their inbox, then click through, then go to the report download page, then read the report etc.
It all takes time, so it’s really not free. Yes, they don’t pay money for it, but they still invest time and so you need to be appreciative about that. By giving them as much information as needed in order to convey the value, you’re telling them why they should invest their time.
Squeeze Page Must-Have Design Feature #3
Element #3 is some form of opt-in box. This is essentially the means by which people can enter their details to get your freebie.
It’s important here that you only ask for what you need. If you only need their email address, don’t ask for their phone number. If you only need their first name, don’t ask for their last. By doing this, you’ll be removing any final barriers to a visitor signing up.
There are generally two types of opt-in boxes you can put on the page:
- a button like which says something like “Yes, give me the free video.” When people click on that, it reveals the opt-in box so they can input their details.
- display the opt-in box right on the page which is visible just after people have gone through your information.
The Key Takeaway
There are many ways to optimize a landing page for conversion, but only 3 elements you need to include in your page to begin with:
- a benefit-screaming title needs to be prominently on the page so people can see that instantly. Hint: highlight that it’s free if it is!
- some kind of element that emphasizes the benefits, whether it’s an image, a screenshot or bullets.
- some way to collect the details you need from the visitor. REMEMBER, this is ONLY the information you really need.
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