Hi Dashnex Community and welcome to this episode of Dashnex Insider, the video series where we bring you announcements, updates and news to help you grow both on our platforms and online in general.
Marketing Tips and Tricks
Covid Trends and Your Business
First, let’s talk about the new norm when it comes to our personal lives and business. In a recent report by Inmar Intelligence, the products people are now buying online shows that many people are settling into their quarantine lifestyle. Products in the comfort, creativity, productivity and practicality niches have seen dramatic increases in revenue. Loungewear is up 845%, Smart TVs are up 51% and video conferencing software is up 130%.
While you may not be entirely surprised by those figures – and you might actually be thinking ‘why does this even matter to me’ if you don’t sell these specific products, these trends can actually help you understand the current mindset of your customers so you can better market to them. Think about those categories again: comfort, creativity, productivity, practicality, can you market your products to show that they fit into those categories, or even that an element of them does?
Building A Brand
Next, if you’re dropshipping at the minute, or just starting out in the dropshipping world, it may be worth looking at how your business presents itself as a brand. Many dropshipping stores simply find winning products and test products from a number of different niches. While this is an ok business model, it doesn’t give your customers a reason to be loyal to your brand.
With recent data from Survata, building a brand may be more important than ever. Even though 64% of consumers stating that they are watching what they are spending now, many will choose to buy name brand items instead of generic products. What’s more, they’re actually willing to spend more! It’s food for thought for dropshippers looking to get into the market right now.
Podcast Listeners in The US
Speaking of building a brand, if you really want to position yourself as a legitimate brand in the market, it’s important to get yourself, your brand and your products seen by as many people as possible. While you may be using social media as your main source of exposure, have you thought about podcasts?
This year, the number of podcast listeners in the US will reach over 100 million. People listen to podcasts for entertainment and education, so if you can create a podcast which hits one of these key needs, you’ll go a long way to positioning yourself as an expert or well-loved figure in your industry, leading to more brand awareness and consequently more sales.
IES User Guide
Are you using the power PRIVATE pages to sell more? If not, you’re leaving money on the table.
A private page is a product page status that turns a product page invisible to the random visitors of your store. Only people who have a direct link to it can access the page.
And this is where the power comes from. There are so many ways how you can use this to sell more right now. Let me give you one of them:
Create two pages for each product that you want to actively sell.
Make the first product page public – set the standard pricing for it. This public page will always be displayed on the front end of your store and category pages.
Next, clone the public page and turn it to private. Set special pricing for the product, add timers, the progress bar (all available from the Sales Terms widget). And now, start to use it for your Facebook or Instagram ads, or if you have an email list, send it to your list.
You see, people come to your store from multiple places. They see all the available products, and the majority of them will leave the store without buying. That’s just normal.
But because you now have a private page with a special offer, you can retarget those visitors via Facebook, Instagram, and Google, bring them back to the store and show the special deal that’s not publicly available.
Result: more sales, more new customers.
Remember this – people don’t buy products, they buy deals!!! Make a deal worth buying, and you will have all the customers you want. Simple as that.
Development Team Updates
REVIEWS ON IES
SUBMIT A REVIEW WITH A PHOTO FROM THE PRODUCT PAGE
Customers can submit the review about a product and together with that they have an option to upload a photo of the product they are submitting a review for. That enables users to display fresh reviews submitted by customers together with their uploaded images.
DISCOUNT CONFIGURATION FOR CUSTOMERS WHO LEAVE REVIEWS WITH PHOTOS OF THE PRODUCT
In order to incentivize customers to leave reviews with photos of the product, there is a way to configure discounts for the customer to apply on their next order within the user’s store. This can be managed from the product reviews dashboard in the ‘Review Settings’ icon. This provides the capability to set a discount and provide a unique promo code that will be given to the customer to use at their store upon their next order. System will generate coupons automatically, users can just provide the discount % and text to encourage to add a photo. We recommend anywhere from a 15% to 30% discount rate.
BUT we haven’t finished yet by adding all functionalities on reviews..
There’s already an option to import reviews from CSV file. Since we’ve added now also an option for customers to leave reviews with photos of the product, we will also provide an easy way for users to import images for reviews in the CSV file. Together with that we will also add an option to manage a large number of reviews by adding an indicator on the review dashboard if the review comes with a photo or not. That will enable users to easier sort or which reviews they would like to add to a product and which not.
BUGS on IES
This week on IES, our development team worked on fixing small bugs to optimize lately added features like categories and reviews and make it working in its full capacity. Beside that we’ve also fixed a reported bug on the contact us page, where we’ve noticed that it could be unstable when the user edits short links.
Coming soon on IES..
We are working on a new payment option Cash on Delivery, which will enable our users more freedom with “where, how and what” to sell. Along with that we are working on multiple shipping options at the checkout, which will enable our users to provide better service to their customers together with delivery time for each shipping option. These are only a few new features that will be soon available for our users. Stay tuned till the next update, when we will provide new updates on the things we are working on 🙂
We are aware of the importance of speeding up websites, as faster sites create happy users, which is for us the most important one. Because of that, we’ve focused on continuing optimizing load speed on DashNex Pages and we won’t be stopped until we won’t optimize it and use all resources that we could possibly use.
Coming soon on DNP
Previous week we’ve created a Command Hub page and as we’ve already announced, we continue to develop a new feature called Project Organizer. We believe this will be a valuable option for our users for managing projects and pages at the same time.